SHRED YOUR FEARS is a dynamic, cross-media design campaign that explores the transformative journey of confronting personal anxieties and facing fears head-on. This campaign features two distinct pieces, each presenting the same core message through unique visual languages tailored to different audiences. The zine offers a pocket-sized guide designed to help adults navigate and overcome their fears of urban environments, while the poster series targets a younger, thrill-seeking demographic. By leveraging these two mediums’ distinctive styles, the campaign effectively communicates its empowering message to each audience in a way that resonates with their specific experiences and perspectives.