Objective:
Design a cross-media campaign titled SHRED YOUR FEARS, which explores the transformative act of confronting personal anxieties and embracing courage through design. The project communicates a single empowering message across two mediums—a zine and a poster series—each tailored to reach a specific audience. The zine serves as a pocket-sized guide for adults navigating fears related to urban environments, while the poster series engages younger, thrill-seeking audiences through bold, high-energy visuals inspired by skate and street culture.

Target Audience:
Adults and young audiences seeking motivation, self-expression, and empowerment through visual storytelling. This campaign appeals to individuals who connect with bold, action-oriented design that turns fear into freedom.

Timeline:
Sep – Dec 2024

Programs Used:
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Clip Studio Paint