PEOPLING POLITICS
PEOPLING POLITICS is an interdisciplinary research network focused on studying U.S. politics through a people-centered lens, emphasizing the roles of race, class, inequality, and social relationships in shaping democratic institutions and outcomes.
Currently, the organization pushes its agenda through dynamic conferences, panels, and collaborative programming, the network brings scholars together to share research, build cross-sector connections, and develop strategies to strengthen democracy.
Dec 2025 ➜ Mar 2026
ROLE:
Brand Designer
FOR:
TOOLS:
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe Premier Pro
Peopling Politics
PROJECT OVERVIEW
MY ROLE
As Brand Designer, I developed a scalable brand identity and visual system for Peopling Politics, applied across social, event, and publication materials. The system translates the network’s manifesto into clear, accessible visual storytelling.
THE OBJECTIVE
Translate the manifesto into engaging, accessible visuals while maintaining clarity, professionalism, and adaptability across platforms.
TARGET AUDIENCE
Scholars, practitioners, researchers, students, and a broader public engaged in U.S. politics, democracy, and social inequality.
CREDIBLE & APPROACHABLE
EVENT STATIONERY
As part of the Peopling Politics visual identity system, a scalable social media campaign was developed to translate the network’s manifesto and programming into accessible, visually engaging content.
PROGRAM BOOKLET
A custom-designed program booklet created for the Peopling Politics symposium, translating event content into a clear and engaging print experience. The design organizes schedules, speaker information, and session details through a strong visual hierarchy, making the booklet both easy to navigate and visually cohesive with the broader brand system.
PROMOTIONAL FLYERS
A set of promotional flyers designed to carry the Peopling Politics identity into public-facing materials. The designs focus on clear hierarchy, bold type, and quick readability, making key event details easy to scan while staying visually consistent with the overall brand system.
SOCIAL MEDIA CAMPAIGN
GETTING CONNECTED
As part of the Peopling Politics visual identity system, a scalable social media campaign was developed to translate the network’s manifesto and programming into accessible, visually engaging content.
BRAND IDENTITY
BRINGING THE PEOPLE BACK IN.
I developed a brand guideline system for Peopling Politics, defining typography, color, layout, and graphic language to ensure consistency across platforms while balancing credibility with accessibility.
The visual theme centers on “bringing the people back in,” using bold, people-first design to reflect the network’s focus on relationships and lived experience in U.S. politics.
COLOR IN USE:
AN INCLUSIVE SPECTRUM
COLOR PALETTE & IMAGE TREATMENTS:
The Peopling Politics palette blends institutional credibility with human-centered energy. Space Indigo and Honey Bronze ground the brand in stability and academic authority, while Vibrant Coral acts as a visual call to action. Light Cyan signals a people-centered vision of democracy, and Dark Magenta, honoring Sheila Y. Oliver, reflects the network’s commitment to equity and plurality. Imagery is posterized and recolored using this palette, with freeform gradient overlays and dynamic layering of content to create a bold, cohesive visual language across the identity system.
CLEAN, CLEAR, CONTEMPORARY
SELECTING THE TYPEFACE:
Peopling Politics uses Proxima Nova as its primary typeface for its clarity, scalability, and modern professional tone. Its geometric sans-serif structure ensures strong legibility across applications, from large event signage to digital platforms and social media. Balanced proportions and a versatile weight range create clear hierarchy while maintaining a cohesive and approachable academic voice.
TYPOGRAPHY IN USE:
