Objective:
Develop a brand identity for TOYBOX, a New Jersey–based toy and collectibles convention celebrating the world’s most iconic toy brands and innovators. The goal was to create a visual system that captures the nostalgia, excitement, and creativity of toy culture through expressive typography, vibrant color, and dynamic composition. The branding evokes both childhood wonder and the refined curation of modern collector culture.

Target Audience:
Toy collectors, pop culture enthusiasts, families, and convention-goers who value retro aesthetics and immersive experiences. This audience seeks engaging, visually bold events that connect generations through play, design, and nostalgia.

Timeline:
Sep – Dec 2023

Programs Used:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Clip Studio Paint