Objective:
As part of The Design Consortium, our team advanced the brand identity for the Newark City Parks Foundation (NCPF), an organization that manages and activates five downtown Newark parks: Lincoln Park, Military Park, Mulberry Commons, Riverfront Park, and Harriet Tubman Square. The goal was to strengthen NCPF’s visual presence across print, digital, and environmental applications through a unified yet flexible brand system.

Target Audience:
Newark residents, visitors, community partners, and local organizations invested in the city’s public spaces and cultural life. The refreshed identity also speaks to potential sponsors and civic collaborators who support arts, recreation, and neighborhood engagement.

Timeline:
Jan – October 2025

Programs Used:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premier Pro, 3D Vista, Clip Studio Paint

The Design Consortium (DC) is a student-faculty creative studio rooted in a collaboratively engaged design process. Within this framework, design faculty and students partner with community residents, organizations, educational institutions, and local activists to achieve a common goal. The traditional notion of designers “serving” clients is replaced by equal partners who can create an impact through their collaborative efforts. This inclusive design model acknowledges that each participant brings exceptional knowledge to the relationship, without which the work would not succeed. Design students work with faculty to understand their partners’ needs and challenges, develop appropriate strategies, and deliver and implement real design solutions and approaches.