Packaging Design | Branding | Product Design

HYPNOSIS LICORICE CANDY

  • Objective:
    Develop a series of premium candy packages for HYPNOSIS Licorice Candy, a brand that combines quirky surrealism with refined old-world elegance. The goal is to position the brand as sophisticated yet playful, appealing to a high-class audience through rich visual storytelling and elevated design.

    Target Audience:
    Adults aged 25–45 with a taste for luxury, irony, and boutique-style products. This audience values design, clever packaging, and unique flavor experiences.

    Timeline:
    Sept – Nov 2024

    Programs Used:
    Clip Studio Paint, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

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