PIONEER ENERGY DRINK is an illustrative, wild west inspired energy drink brand with a focus on representing unique fruit flavors in eye-catching ways. The brand’s illustrations and visual language project a high intensity theme that attracts all people with a thirst for adventure.

Objective:
Create the PIONEER brand identity and design a series of illustrative energy drink cans inspired by the Wild West. The project focuses on building a bold, adventurous brand that represents unique fruit flavors through dynamic illustration and storytelling. Each can design captures a sense of motion, grit, and discovery, bringing the spirit of the frontier to modern energy drink culture through cohesive branding and packaging design.

Target Audience:
Adventurous consumers aged 18–35 who gravitate toward high-energy lifestyles (action sports, gaming, festivals) and appreciate collectible packaging, character-driven illustration, and distinctive flavor experiences. This audience values original artwork, brand world-building, and limited-edition packaging designs.

Timeline:
Sept – Dec 2024

Programs Used:
Clip Studio Paint, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premier Pro