Man Up is a graphic design exhibition campaign that explores how advertising shapes American masculinity. By examining commercial messaging, the campaign reveals how ads exploit male vulnerability, ambition, and insecurity. Through impactful video design, packaging, and retro-inspired ads, Man Up uncovers how marketing reinforces societal pressures while offering men a sense of identity and belonging. The exhibition highlights shared desires for validation, strength, and self-worth across both traditionalist and progressive ideals, advocating for a more inclusive, self-defined vision of manhood.