
Featuring the Man Up campaign t-shirt and collectible postcard set. Take-away pieces that carry the message beyond the exhibition.
Print Merchandise
This design, drawn from the Man Up animated installation, features the muscular figure first seen in the “What is a man without muscle?” sequence, shattering the confines of the clear prison CRT television. As the very screen used to display the animation in the exhibition, the TV is a narrative symbol of outdated ideals, rigid expectations, and media-fed definitions of masculinity. The phrase “Break Free” is used to enhance the message: rejecting confinement by toxic standards and reclaiming a more fluid, self-defined manhood. The graphic lives as both a wearable statement and reminder that freedom starts with breaking the mold.

Collectible Postcards
This collectible postcard set showcases all three empowering poster designs from the Man Up Advertisement Series. Each artwork reclaims the visual language of advertising to uplift and redefine modern masculinity. On the back, each card features the Man Up campaign abstract and a QR code linking to the exhibition online page, offering a deeper look into the project. These postcards are meant to inspire self reflection and extend the message of Man Up beyond the gallery space.
2025 Rutgers University Newark
Graphic Design Senior Capstone Exhibition - Common Ground : Perspectives on Freedom