DESIGN APPLICATIONS
The Newark City Parks Foundation identity was designed to be scalable, from bold installations on their headquarters to the smallest branded materials like stickers and stationery. This section showcases how the system adapts across formats, maintaining visual cohesion while meeting a variety of communication needs.
The Design Consortium team and I collaborated with NCPF and their stakeholders to advance the brand identity and ensure it promotes community-building and stewardship. This included frequent check-ins, open dialogue, and presentations to local leaders and park supporters. As their culminating application, we designed a full headquarters wrap in Military Park to showcase the new brand and mission to the public. The headquarters serves as a welcoming hub that embodies gathering and uniting, reflecting NCPF’s commitment to strengthening community engagement.
Public Engagement | The Headquarters
Stationery | Brand Identity Stickers
The Design Consortium team and I collaborated with NCPF and their stakeholders to advance the brand identity and ensure it promotes community-building and stewardship. This included frequent check-ins, open dialogue, and presentations to local leaders and park supporters. As their culminating application, we designed a full headquarters wrap in Military Park to showcase the new brand and mission to the public. The headquarters serves as a welcoming hub that embodies gathering and uniting, reflecting NCPF’s commitment to strengthening community engagement.